Let’s imagine: you have an online store. It doesn’t bring you income because users can’t find it. For a site to be noticed, it must be on the first page in the search results.
For search robots to show your online store, you should tell them what it is about. Build all possible queries for users to find it – to collect the semantic core. This article will help you learn how to do this, what is important not to miss, what services are there for quickly collecting syllabus.
What is the semantic core
The semantic core consists of all the words and phrases that users enter into the search line when they google a product/service in any niche. You can search for the same product in different ways. It is used not only for SEO but also in marketing. Collected key phrases help to better understand the audience, delve into its needs, think over the structure of the site. So we can give users answers to all the questions they are looking for.
The semantic core is used not only for SEO but also in marketing. The collected key phrases help to better understand the audience, delve into its needs, think over the structure of the site. So we will be able to give users answers to all the questions they are looking for.
In addition, the semantic core will be needed when launching contextual advertising. This will allow us to show paid ads only to those who are really interested in the product.
What you need to know about keywords
Keys are words and phrases that describe the site and individual pages. With their help, search engines understand which users to show the Internet resource to. Google and Yandex robots crawl the site and, based on its keywords, include it in the search results for suitable queries. It works like hashtags on social media. It is easier for potential clients to find you.
Why does your content need keywords?
Let’s say you bake cakes in LA. Without a properly selected semantic core, a huge layer of the non-target audience will enter your site: customers from other cities, users who are looking for recipes, or just beautiful photos. But you need real customers. To do this, you need to collect commercial keys in the semantic core, from which the search engine will understand that your site needs to be shown to residents of LA who went to the Internet with a specific purpose – to order a cake. Keys will be the following:
‘Buy sweets LA’;
‘Order a cake’;
‘Homemade cakes to order’, etc.
Why compose a semantic core?
To make a plan of what pages should be on the new site. To do this, keys that are similar in meaning are collected in groups (clustered). Create a separate page for each of them. A user googles a phrase that belongs to one of your groups. The search engine shows him a page optimized for this key.
Compose a semantic core
So that search robots understand what your site is about. If all the pages of an online store contain the same keywords, search engines simply won’t understand which one to show to users. By optimizing each URL for a different category of requests, we increase their efficiency. If the user immediately wants to know the price of homemade cakes, the search engine will show him a page with the price list. If a person needs feedback, contacts, or informational assistance, he will see the corresponding result in the search. Thus, the user does not have to wander around the site, he will immediately find what he was looking for.
What to do for this:
- Optimize each page for specific queries to which it will give answers.
- No need to overdo it and try to cram as many keys as possible. Better to focus on the informational component. The new rules for ranking search algorithms primarily focus on the value of content.
- To set up contextual advertising.
- Paid ads are an effective tool for promoting a new website or product on the Internet.
What to do with the semantic core?
Choose the queries you want to promote and write an ad for each. And it is better to entrust it to specialists to squeeze out as many conversions as possible.
Write really useful blog articles.
Search engines promote those who have more useful information in organic search. Therefore, you need to write to the blog regularly. Moreover, the semantic core of the site already gives us some of the ready-made themes for content, because people google what they want to know.